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NBC to air Nightly News online

news program to air its entire nightly broadcast on the Web, further evidence that content providers could eventually bypass traditional TV networks in favor of distribution over the Internet.

News divisions at all three major networks recognize that broadband is fast becoming a necessary tool for reaching viewers who have grown accustomed to getting much of their news from the Internet. As a result, each of the networks and cable news stations like CNN and Fox News are focusing more
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Earlier this year, NBC anchor Brian Williams started writing a daily blog with an insider’s look at the way the newscast is put together every night. And CBS News updated its Web site back in July, expanding its online coverage and creating a 24 hour news network with links between stories airing on the network and those running on the Web site. CNN also launched its free video service on its site earlier this year.

Today, all three of the major networks, ABC, NBC and CBS, along with Fox News and CNN, offer at least some video clips on
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"This is the next logical step for ‘Nightly’ and NBC News," Steve Capus, acting president of NBC News, said in a statement posted on the NBC News Web site. We know that just as fast as technology is changing, people’s lives are changing too, and they expect our newscasts to keep up with those changes. With this announcement we are doing just that."

Until now, the news organizations and other TV networks, such as MTV, have stopped short of providing full length programs on their Web sites. Comedy Central launched its new broadband enhanced video Web site called MotherLoad
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Michael kors handbags outlet are short clips from the regular cable lineup along with some short clips produced exclusively for
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The news channels also have limited their video to short clips, typically providing a text version of a story and a video link that goes along with it.

NBC’s approach of airing an entire program originally produced for television on its Web site takes the online strategy in a different direction. While it’s clear that NBC is not trying to replace its traditional television broadcast, it’s easy to see how viewers could eventually bypass traditional cable and broadcast networks to watch all of their news over the Web.

The technology is already available to make this possible. Software is available to help ensure the quality of video as it travels over the public Internet. Once reported, our staff will be notified and the comment will be
Michael Kors handbags reviewed.

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