Case Study: Pepsi Max/Amp Energy “Max It Now” Experience
Most NASCAR fans would give their left arm to spend a few minutes with their favorite driver. This summer Pepsi MAX gave one lucky fan the chance to win an all expenses paid trip to Martinsville Speedway where they will get to watch the race and meet Pepsi MAX driver Jeff Gordon.
3rd Wheel Marketing managed procuring the labor & meeting all the activations for the Southwest at New Store Openings for Walmart, Sam’s Clubs. These activations consisted of an interactive gaming component in addition to sampling and managing sweepstakes entries.
Our event staff are proficient in engaging consumers and ensured that all events were fun, interactive and everyone left with a Pepsi Max or Amp Energy Drink in their hands!
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